SEO Optimizations using Rewrite.

Came across this nice link from Scott Guthrie..

http://weblogs.asp.net/scottgu/archive/2010/04/20/tip-trick-fix-common-seo-problems-using-the-url-rewrite-extension.aspx

Let's assume that by default /pages/default.aspx is going to be called whenever a user types the domain name on the URL. The below are different cases where it demonstrates that the search indexes by different search engines identifies each of these as different resources and hence reducing the search rankings.


4 Really Common SEO Problems Your Sites Might Have



SEO Problem #1: Default Document
http://mysite.com
http://mysite.com/pages/default.aspx



SEO Problem #2: Different URL Casings
http://mysite.com/Pages/Default.aspx
http://mysite.com/pages/default.aspx


SEO Problem #3: Trailing Slashes
http://mysite.com
http://mysite.com/


SEO Problem #4: Canonical Host Names
http://mysite.com/pages/default.aspx
http://www.mysite.com/pages/default.aspx

Scott, explains in detail how we can increase the search relevancy by fixing these using the URL Rewrite module to either rewrite or redirect the users to a standard naming..

Read on...